منابع مشابه
Marketing strategy: taxonomy and frameworks
Purpose – The purpose of this paper is to present taxonomy of marketing strategy concepts and integrative frameworks that differentiate and integrate its formulation and implementation processes. Design/methodology/approach – The paper is conceptual based on a review of academic literature on marketing strategy chronicled in major marketing journals January 1990-April 2006. We present selected ...
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E-Mail tracking uses personalized links and pictures for gathering information on user behavior, for example, where, when, on what kind of device, and how often an e-mail has been read. This information can be very useful for marketing purposes. On the other hand, privacy and security requirements of customers could be violated by tracking. This paper examines how e-mail tracking works, how it ...
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Despite their tremendous success, centrally controlled cloud-based Online Social Networks (OSNs) have inherent issues related to user privacy and control. These issues have motivated researchers to make a paradigm shift in the OSN architecture by proposing to replace centrally controlled OSNs with Decentralized OSNs (DOSNs) in a peer-to-peer setting. DOSNs give users more autonomy and the chanc...
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ژورنال
عنوان ژورنال: SSRN Electronic Journal
سال: 2020
ISSN: 1556-5068
DOI: 10.2139/ssrn.3691455